21st Century President: It’s time to rewire the bully pulpit

Barack Obama owes his historic election victory in no small part to the transcendent power of his oratory. The question now is how he will use those oratorical skills — and his campaign’s mastery of 21st-century communications techniques — to lead the American people.

At times of national crisis, words matter. Teddy Roosevelt coined the term “bully pulpit,” and his cousin Franklin used “fireside chats” during the Great Depression to sell his plan for economic renewal to the American people. Decades later, Ronald Reagan proved time and again his ability to rally voters behind him, to the point where he achieved many of his legislative gains despite the fact most Americans opposed them: Such was the power of his ability to use language and images to connect with voters on a personal level. Bill Clinton relied on his talent for relating to average Americans, as well, to win two White House terms.

All modern leaders, it seems, subscribe to Winston Churchill’s maxim that “of all the talents bestowed upon men, none is so precious as the gift of oratory. He who enjoys it wields a power more durable than that of a great king. He is an independent force in the world.”

Of course, Churchill never envisioned the Internet — President-elect Obama’s greatest potential weapon going forward.

If his campaign was any indication, Obama could be the first chief executive to build on the lessons of presidents past and use new technology to create a power base out of the new voters and large blocs of disaffected Americans who otherwise might not have supported him. His clear understanding of the Internet’s potential can also help him manage Congress and provide some powerful communications lessons for businesses.

His campaign stayed in touch with supporters via e-mail, Twitter, text messages, videos on YouTube and social networking websites, all of which augmented its use of traditional communications tactics such as direct mail, phone banking and a reliance on traditional media to get its message out. All told, Obama woke up the morning after his historic election with a database of 10 million American citizens, 3.1 million of them donors. Many of them also volunteered time.

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So for Obama to make the most of his bully pulpit, he’ll need to institutionalize in the White House the things that made his campaign tick. None among them is more important than maintaining contact with the hundreds of thousands of first-time voters and first-time donors, the people who served as the backbone of his victory, the vast majority of whom connected with the campaign through the Internet.

Connecting with supporters this way will be new and revolutionary.

That’s because Obama will truly be able to reach past the national media and the Washington chattering class that has so defined issues and presidential politics in the past, and communicate directly with voters on his policy proposals and where he wants to lead the country.

Maintaining these connections increases the chances that Obama can truly be the transformational leader he promised to be on the campaign trail. And regardless of whether his presidency is ultimately viewed as a success or a failure, he’s created a new map for how politicians connect with supporters.

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The Internet and the Death of Rovian Politics

You could add – that 4 years ago stations like Fox News had significantly more power to influence the way not only voters thought but also what other news agencies eventually reported. It is actually a natural progression for Karl Rove to move over to Fox News as he has done. Because that was a tried and tested talking piece for the campaign(s) he ran. But this campaign is different – in 2000 the few sites promoting Gore – and the Democrats – has exploded – into a landscape of support for Obama and against the Rovian/Swift boat type tactics. So influential – the blogosphere has become – that Fox News was putting the idea out that Obama should try and control the Leftwing/or more supporting blogs – and in true Fox style they went even further to suggest – that if Obama couldn’t control the blogs – then how could he control the country. I think that was then being kind – as they had organized – through negotiation – the O’Reilly interview. And of their promise to offer more inclusive (and dear say somewhat fairer) coverage of his campaign. The blogosphere seems disparate – there is one site and one over there – but together it is having an effect – on any media outlet. Four years ago maybe the Sean Hannitys would have gotten their own way – but not this year – it’s the information age ~ baby! We drill for facts! 

Age has finally become an issue for John McCain. But the problem isn’t the candidate’s 72 years; it’s the antediluvian approach of his campaign.

McCain is running a textbook Rovian race: fear-based, smear-based, anything goes. But it isn’t working. The glitch in the well-oiled machine? The Internet.

“We are witnessing the end of Rovian politics,” Eric Schmidt, CEO of Google told me. And YouTube, which Google bought in 2006 for $1.65 billion, is one of the causes of its demise.

Thanks to YouTube — and blogging and instant fact-checking and viral emails — it is getting harder and harder to get away with repeating brazen lies without paying a price, or to run under-the-radar smear campaigns without being exposed.

But the McCain campaign hasn’t gotten the message, hence the blizzard of racist, alarmist, xenophobic, innuendo-laden accusations being splattered at Obama.

McCain is running a textbook Rovian race: fear-based, smear-based, anything goes. But it isn’t working. The glitch in the well-oiled machine? The Internet.

And it seems that the worse McCain is doing in the polls, the more his team is relying on the same gutter tactics. So over the next 15 days, look for the McCain campaign to become even uglier. That’s what happens when following Rovian politics is your only strategy — and Rovian politics isn’t working.

McCain has stockpiled his campaign with Rove henchmen, including not one but three of the people responsible for the political mugging inflicted on him in 2000.

Just last week he brought on Warren Tompkins in an “unofficial” capacity to see how receptive North Carolina would be to some Rovian slime. After all, it’s right next door to South Carolina, where in 2000 Tomkins and his buddies in the Bush campaign spread race-baiting rumors about McCain having an illegitimate black daughter (referring to McCain’s adopted Bangladeshi daughter Bridget).

And those disgraceful robo-calls that McCain is running? They were done with the help of Jeff Larson and his firm FLS-Connect — the same firm that created the robo-calls smearing McCain in 2000.

At the time, McCain’s reaction to the attacks on him was: “I believe that there is a special place in hell for people like these.”

His reaction now? I have a special place in my campaign for people like these!

So the Karl Rove specials keep coming. Obama and Ayers. Obama the Socialist. Obama and ACORN “destroying the fabric of democracy.” Palin (herself the manifestation of Rovian decision-making) delineating which parts of “this great nation of ours” are “pro-American.” (Interestingly, the sites of the 9/11 attacks didn’t make the list.)

And, did you hear, Obama is also… black! And he wants to give your money to all the poor black people! McCain didn’t come right out and say that, but it’s surely what he insinuated in his radio address this weekend: “Barack Obama’s tax plan would convert the IRS into a giant welfare agency.” Somewhere, Karl Rove is smiling, Richard Nixon’s southern strategy is waxing nostalgic, and John McCain’s missing moral compass is getting steamed about John Lewis’ evocation of the civil rights struggle.

The Internet may make it easier to disseminate character smears, but it also makes it much less likely that these smears will stick.

But there is a diamond amidst all this dung: the lack of traction this Rovian politics is getting. It’s as if Rove and his political arsonists keep lighting fires, only to see them doused by the powerful information spray the Internet has made possible.

The Internet has enabled the public to get to know candidates in a much fuller and more intimate way than in the old days (i.e. four years ago), when voters got to know them largely through 30-second campaign ads and quick sound bites chosen by TV news producers.

Compare that to the way over 6 million viewers (on YouTube alone) were able to watch the entirety of Obama’s 37-minute speech on race — or the thousands of other videos posted by the campaign and its supporters.

Back in the Dark Ages of 2004, when YouTube (and HuffPost, for that matter) didn’t exist, a campaign could tell a brazen lie, and the media might call them on it. But if they kept repeating the lie again and again and again, the media would eventually let it go (see the Swiftboating of John Kerry). Traditional media like moving on to the next shiny thing. But bloggers love revisiting a story. So when Palin kept repeating her bridge to nowhere lie, bloggers kept calling her on it. Andrew Sullivan, for one, has made a cottage industry of calling Palin on her lies. And eventually, the truth filtered up and cost McCain credibility with his true base: journalists.

There are many other anti-Rove Republicans abandoning their party. …because they can’t stand what Bush, Rove and now McCain and Palin have done to their party.

The Internet may make it easier to disseminate character smears, but it also makes it much less likely that these smears will stick.

As a result, the McCain campaign’s insinuation-laden “Who is Barack Obama?” was rendered more comical than spooky. Who is Barack Obama? The guy we’ve been watching over and over and over during the last two years. We’ve seen him. We know him. And we can remind ourselves about him with a quick Google search and a mouse click.

Obama “has shown the same untroubled self-confidence day after day,” and “over the past two years, Obama has clearly worn well with voters.” Those are the words of David Brooks, who has gotten to know Obama just like the rest of us.

Four years ago, McCain’s Rovian race-based appeals to our darker demons might have worked. This year, they are blowing up in McCain’s face. And in the face of the entire GOP.

Colin Powell’s endorsement of Obama as “a transformational figure” was powerful. But even more powerful was his withering indictment of the state of the Republican Party and the cancer of Rovian politics.

It was similar to the diagnosis of Christopher Buckley following his endorsement of Obama: “To paraphrase a real conservative, Ronald Reagan, I haven’t left the Republican Party. It left me.”

There are many other anti-Rove Republicans abandoning their party. I’ve had several Republican friends tell me privately what Powell and Buckley told the world publicly: that they’re voting for Obama. Most of them not because they like Obama, but because they can’t stand what Bush, Rove and now McCain and Palin have done to their party.

Rovian politics may or may not end up destroying the GOP. But, thanks to the Internet, with a bit of luck it will no longer have the power to befoul our democracy.

Source: HP