Planned Parenthood tells First Read it will begin running a new ad on Thursday that brings up the fact that Wasilla, while Palin was mayor there, charged rape victims or their insurers for emergency-room rape kits.

The ad — which Planned Parenthood says will run in the markets of St. Louis (MO), Madison (WI), and DC/Northern Virginia (VA) — begins with a testimonial from a rape victim. “I just didn’t think it would happen to me,” she says. “I was drugged and raped.” Then an announcer states, “Under Mayor Sarah Palin, women like Gretchen were forced to pay up to $1,200 for the emergency exams used to prosecute their attackers,” adding: “In the Senate, John McCain voted against legislation to protect women from these same heartless policies.”